How to choose granularity

Pick account-level, role-level, or 1:1 personalization for ABM pages.

Granularity controls how specific the page feels.

Choose one:

• By company: best when you know the account but not the individual visitor.
• By job title: best when you target a role across many accounts.
• By full name: best for 1:1 outreach to a specific person.

Start broader (company or role). Move to full-name pages for your highest-value targets.